Marxfoods.com is an online specialty & gourmet food retailer that focuses on bringing the highest quality ingredients to home chefs & restaurants. As the Senior Digital Designer, I created web graphics, built digital marketing emails, and coded in HTML & CSS for front-end design.
The recent turn-of-the-decade brought updates to the site's backend, and an opportunity to bring the Marx Foods brand up to speed with modern design & functionality. When it was time to start planning the redesign, I took the lead in creating the site's 8th iteration. This overhaul included a refresh of the UI & UX, and an updated brand style guide that spanned across web, photography, and digital marketing design standards.