Day Boat Octopus

This program was created by Marx Companies to market freshly caught Portuguese octopus to American restaurants. I oversaw and produced the private-label brand, "Day Boat Octopus," which focuses on sustainability, transparency, and top-quality processing.

I was given creative liberty for this project, and chose to use a bright, watercolor palette for the program's logo & vector art. Paired with modern fonts, Day Boat Octopus is presented as an elegant brand that merges traditional fishing methods with present-day standards.

Art Direction, Branding, Illustration, Print Collateral, Package Design, Digital Marketing, Photography

Octopus logo changing from black to its final colors
octopus box mockup
octopus box die lines
finished logos
early logo sketches
whole raw octopus

Whole Octopus

Grilled Octopus Hash

grilled octopus hash
cooked octopus legs

Cooked Octopus Legs


tako-su dish