This program was created by Marx Companies to market freshly caught Portuguese octopus to American restaurants. I oversaw and produced the private-label brand, "Day Boat Octopus," which focuses on sustainability, transparency, and top-quality processing.
I was given creative liberty for this project, and chose to use a bright, watercolor palette for the program's logo & vector art. Paired with modern fonts, Day Boat Octopus is presented as an elegant brand that merges traditional fishing methods with present-day standards.